The WHY brand has a clear and distinct ethos with strong commerciality. Profits derived from its commercial activities are then funnelled into local social impact generating projects via the WHY Foundation network.
XWHYZ is an artist development and management agency that aims to revolutionise the music industry and the way it works.
Our focus is purely on the artists, giving them the resources and expsoure that their hard work and talent deserves.
Our e-commerce platform and retail demo stores will emphasise exceptional customer experience and cutting-edge design, setting us apart from others in the industry.
At WHY we are passionate about the creative process and developing our own products. This enables us to embed our ethics in every stage of the production process, generating social value directly within our business.
Together with a leading manufacturer WHY has developed a bespoke multipurpose cleaning product base formulation which fits well within the overall ethos of the organisation.
WHY Social is the public facing space within the heart of the community, combing commercial and WHY Foundation activities to create a sustainable hub and demonstrating all aspects of the commercial/community partnership model.
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